In Graham Bell’s own words:
I’m delighted to be working with Decathlon and the Wed’ze brand. I love the ethos behind the brand, to make the pleasure and benefits of sport available to many and as a huge sports enthusiast myself this message really resonates with me and I feel it is something tonne encouraged.
Graham Bell is a British Olympic skier, TV presenter, adventurer and journalist who continues to be regarded as one of the finest downhill skiers the UK has ever produced, claiming the title of the Ski Champion of Britain on eight occasions during his illustrious career.
The five time Olympian, sporting enthusiast and television personality has remained at the forefront of British sport, commentating on the Winter Olympics, fronting the popular and iconic BBC primetime series ‘Ski Sunday’ and working with a range of organisations and events to support the development of both winter sports and summer sports.
Graham is also the Performance Director of Channel 4’s popular show The Jump, teaching celebrities various disciplines in the Winter Olympics. Wed’ze and Decathlon are also supporting Graham in his attempt to break the Guinness World Record for towed ski skiing, behind a Jaguar.
Created in 1976, in Englos, North France. Decathlon has been innovating for the last 40 years. In the UK, Decathlon arrived in the UK, opening in London (Surrey Quays), in 1999. Since then, the expansion in the UK has resulted us in opening nearly 30 stores, which we have done to ensure we live by our motto, which is making sport accessible for the many. We also do this in another way, by lowering our costs all the time, to ensure, its the lowest price for our customer.
Wed’ze, which was created in 2006, is Decathlon’s ski, snowboard and sledge brand. From downhill skiing, to freeriding to freestyling, Wed’ze’s philosophy is to introduce the joy of snow sports to everyone, irrespective of level or style.
Wed’ze’s design centre is located in the heart of the French Alps, in the legendary Mont-Blanc valley, as close as possible to the ski resorts.