British baselayer brand Burnt Custard has announced a partnership with Olympic Snowboarder Jamie Nicholls to produce an exclusive range of clothing with design input from Jamie alongside the in-house creative team.
Ready for AW 17-18 winter season, the collection will combine the innovative design and manufacturing that Burnt Custard are fast gaining a reputation for, with the Jamie Nicholls branding and personality at the heart of the collection, that appeals to a large UK target audience.
Getting involved with Burnt Custard is really exciting – it’s awesome to have a British baselayer brand making this kind of performance clothing and the chance to create my own range was an opportunity not to be missed.
Co-founder Chris Lounds comments:
We wanted to work with someone who reflected our values and understood our customer – Jamie is definitely that person and we are so happy to be working with him to create a unique range of baselayers that won’t just feel and look great, but will give the very best in performance and quality. We are going to be producing the collection ready for launch in September 2017 and look forward to seeing them in the shops ready for the Olympic season ahead.